Partridge India Publishing Company on Facebook

How would you like your book to reach 900 million potential readers?

And what if you could do it for free?

Well, it can. And it is.

All you have to do is sign up for Facebook. For just a little of your time and effort you can meet people from around the world and even create your own communities. Obviously not every Facebook member is going to be interested in your particular story, but there are definitely readers out there who will be.

All they need is to hear about.

Or better yet, for you to tell them about it.

Partridge India Publishing Company Can Help

Partridge India is here to help you. Not only do all of our publishing packages contain social media programs, we are also generating our own active author community. We have invited self-published Indian authors to share their experiences and what you should be looking for and avoiding when deciding on your publishing path.

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Categories: Partridge Publishing, Partridge Publishing Tips

Partridge India Presents 5 Reasons Why Indian Authors Self-Publish

Partridge India was recently introduced by Penguin Books India to offer the country’s writers even more opportunities to share their stories with the world. Established as India’s premier publisher, Penguin’s library features many of Indian literature’s most significant contributors, including Booker Prize-winners Arundhati Roy and Kiran Desai.

So to help Partridge India better explain the advantages of self-publishing, we turned to the very best source we could think of; Indian self-published authors. We invited authors to share their personal experiences and advice with Indian writers considering self-publishing their works. Their fascinating articles can be found on the Partridge India Blog.

Here are 5 of our favourite reasons why our guest authors chose to self-publish their books.

Self-publishing with Partridge India means you get your book released faster.

Amitabh Sengupta was inspired by his eleven years as a teacher in Africa. He learned a whole new approach to art that led him to conduct research into Indian folk art upon his return to his home town of Kolkata. He soon discovered India’s Potuas who, similar to Africa’s Griots, are travelling bards and storytellers who link the past and present with their tales relayed through various mediums. India’s Potuas use paintings and visual artistic expression, whereas Africa’s Griots use song and auditory cues.

Sengupta’s research and passion resulted in his book, Scroll Paintings of Bengal. After a long search he found an India-based publisher who agreed to publish his book.

Five long years later his book was still not published.

Determined to see his work in print, and with little likelihood of it happening through the traditional avenue, he turned to self-publishing. His decision was based on 3 counts.

First: “I did not want to carry on endlessly with the present situation, waiting for the Indian Publisher to print as my mind was fully involved with next writing.”

Second: “My computer was a safe haven, loaded with all materials of the new version: texts, collections of scrolls, which were re-photographed and scanned. So there would be no chance of losing materials when copies of files were to be e-mailed.”

Third: “I found the cost of producing a book in India, my book, with fifty colour plates and nearly two hundred pages of text would be far more expensive. So I decided to go ahead with [self-publishing].”

The result: “The book was printed, indeed, as they promised, in three months.”

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Categories: Partridge Publishing, Partridge Publishing News, Partridge Publishing Tips

Partridge India Blog introduces Partridge India’s digital publishing services

Have you heard of the Ramayana series? Bestselling author Ashok Banker’s series is published through Penguin Books India. His books have sold almost 1.5 million copies in 56 countries and have been translated into 12 languages.

Banker’s secret? He was the first Indian author to publish an e-book.

Every Partridge India title is released in digital format as an e-book. Your book will be available to buy via Google and Amazon Book Search and can also be made available via India’s largest online bookstore, Flipkart.

The Coral, Amethyst, and Topaz publishing services provide every author with the opportunity to become the next paisa-vasool literary sensation.

Digitally Optimised Publishing Services

Traditionally, the biggest struggle for India-based authors has been to establish themselves internationally. Partridge India’s digitally optimized publishing services provide everything Indian authors need to establish their book worldwide, without having to travel.

Our Jade, Amber, and Diamond Publishing Services take you beyond simply publishing your book. They set your finger on the pulse of digital marketing and the opportunity to reach millions of readers online. Not only will your book be available on the world’s biggest online bookstores, a book widget will also be crafted just for you, thus enhancing your presence on the Internet.

Source: http://blog.partridgepublishing.com/india/partridge-india-advice/partridge-publishing-services/

Categories: Partridge Publishing, Partridge Publishing Tips

Market Your Self-Published Books Today

To help you with your marketing efforts, here are 3 simple ways to effectively market your self-published books:

1. Establish your presence online – This is one of the most inexpensive and most effective ways of marketing your book. Create a blog for yourself and for your book with regular updates to it. If you can’t afford to get your own domain then free hosting sites such as WordPress or Blogspot also works. Establish various social media profiles, especially on the big 5: Facebook, Twitter, LinkedIn, Goodreads, and Pinterest.
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   To maintain the interest of you readers, regularly post updates on your blogs and a regular stream of updates on your social media profiles. This will result in a good online reputation and might just result in domination of the first page for Google Search Results when a user searches for your name or your book’s title.
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2. Create your own mailing list – Make sure that all your websites, blogs and social media platforms are easy and simple to subscribe to and follow. Have a clear “follow” or “subscribe” button. In this way, you will be able to send everybody regular updates about your book.
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   Once you have your own mailing list, segment your subscribers based on their location, profession, interests or any other factor you think will help you better market your book.
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3. Email Targeting – Reaching out to your industry influencers will greatly help promote your books. You can discuss any topic related to your book and you will benefit from engaging with those influencers as they promote your books to their readers and followers for you.

Above are three of the most common ways to market your books. There are many other methods to promote your books. All you need do is explore the Internet for ideas.

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Categories: Partridge Publishing Tips

Partridge Publishing: 5 eBook Publishing Formatting Guide

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eBook Self-Publishing Guide to Formatting

Various types of books, such as eBooks, Audio Books, or Paper Books, require their own formatting. In the case of eBooks, compatibility with different e-reading devices, like Kindle or Nook, must be considered.

The following is a simple 5 step eBook formatting guide you can use:

1. Read the instructions/manuals - Whatever self-publishing company you are planning to publish your eBooks with, be it Amazon, Barnes & Nobles, or Partridge Publishing, take note and read the formatting guides and style they have as formatting differs from one publishing company with the other.
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2. Use only one book editing tool – It is highly recommended by experienced authors to use only one book editing software, as using various types may cause issues with your book during printing and or issues with the formatting.
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3. Optimize your images – Images used in your books are very unpredictable, unlike text which can easily be formatted and manipulated. Make sure the size of the image is optimized so that it isn’t stretched or pixilated too much when your book is viewed on larger screens.
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4. Ensure the color compatibility – Make sure colored images or text are fully tested for compatibility with common eBook reading devices. Different devices render colors differently.
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5. Use separate formats for separate devices – Give your readers options about what format they can buy or read your books in. Create separate book formats. May they be reading on their Kindle or Nook, they should be able to download the right format for their device.

Categories: Partridge Publishing Tips

Three Basic Things You Need To Know About ISBN

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When thinking about publishing your own book, there are a lot of things that you need to consider. One of the first is your ISBN. An ISBN or International Standard Book Number is an identification number composed of 13 digits that identifies each book published on the market, no matter what the format, type, size, number of pages, or publisher.

Below are 3 of the most basic things that you need to know when dealing with ISBNs:

1. What's an ISBN – Just as described above, ISBN's are composed of 13 digit random numbers. The implementation of having a 13-digit number started on January 1, 2007. Prior to then, ISBN's were composed of 10 digits.
   
   
2. Is an ISBN necessary when publishing – Is it really important for an author-to-be to get an ISBN for their book? Well, it depends. There are some eBook publishing companies that do not require authors to have an ISBN. Additionally, if a publisher is selling their books on their own and are not trying to place them in bookstores or libraries or with wholesalers, ISBNs are not required.
   
   
3. How to get an ISBN? – There are a lot of ways you can get ISBN for your book. One of the most common ways is through the self-publishing company you are publishing with as their publishing packages mostly include ISBN registration.

Categories: Partridge Publishing Tips

Avoiding The 3 Common Self-Publishing Issues

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What are the common self-publishing pitfalls?

The new breed of aspiring writers often believes that the easiest path to being a published author is through self-publishing. But there are a lot of things they need to know especially the most common yet vital parts of self-publishing.

If you have the passion of being a writer and wants to impart your visions and imaginations to the world, then keeping yourself off from the following common mistakes is highly recommended:

1. Goals and Milestones – It is important to have a clear vision of what do you want to achieve with your book. Oftentimes, having "money" as the center of a goal in publishing a book is a bad idea as authors tend to publish the book without checking thoroughly if the story and the quality of the book itself is good and have provided value to the readers. Although, having "money" as one of the goals is not at all a bad idea as long as the authors will still provide an informative and valuable literary piece.
   
   
2. Ask Help. Hire People – No man is an island – this is true when you are self publishing as you need all the help you can get. You can't do all the tasks needed in self publishing by yourself. Hire people if possible especially when it comes to copy editing and book cover designer.
   
   
3. Social Media Marketing – While social media is still free, you can actually abuse its power by creating and participating in the top social networking sites. Spread the news about your book and about yourself. Participate in any author blog forums, communicate, and engage with other authors.

Above are just few of the common self publishing pitfalls that authors tend to do. There are still a lot of these mistakes that you need to know by reading and joining in author discussions and conversations.

June 28, 2013 | 3:13 AM

Categories: Partridge Publishing News